Nautilus

Sam Won · Head of Partnerships · Weekly review

One customer signed and paid.
Four contracts out. Here's the week, and my next 30 days.

Friday, October 23, 2026 · Covers Oct 16–23 and the six minimums from Oct 19

The week in numbers

Warm deals closed fast. Cold outbound went out but barely got replies.

1New customer signed + paidQuick Wash Express, $999/mo. Contract signed and deposit paid Oct 21, the day of the demo.
4Contracts out for signatureMotoSpa, Aquawave, Bobby's, Premier: $3,996/mo if all four sign.
8Operator meetingsSoapy Noble, Wheelie Clean, Quick Wash, MotoSpa, Links, Ron Deimling, Aquawave, H2Turbo.
4Referral intros receivedFrom Steven Izen, Ron Deimling, Mike Reiney (Shine Time) and Brian Cook (Wash Wizard).
162Outbound touches113 sequence emails, 15 LinkedIn requests, 1 LinkedIn message, 33 one-to-one emails to operators.
17Operator calls loggedPlus 5 trade-show calls. All entered in Monaco.

Sources: Gmail (sam@nautilus.co sent mail), Google Calendar, Slack, Monaco CRM, Nautilus onboarding records. Window: Fri Oct 16 – Fri Oct 23, 2026 (PT).

Against the six minimums (set Oct 19)

Three are moving. Three still need a real deliverable.

01Onboarding + support with Barna
Checked in with Shine Time NC, H2Turbo, Buff n Shine and Al's (Oct 19). Closed out H2Turbo's list and booked a Crew walkthrough for Oct 23. Sent the Splash n Dash Slack invite and the Quick Wash welcome. Passed Shine Time's issue to Ali.
In progress
02Customer list with Amayr, then talk to them
Talked with H2Turbo (Andy) and Quick Wash (Bahaa) this week. Still need the agreed list in writing so progress is visible.
Needs list
03Log every call + message in Monaco same day
166 Monaco entries Oct 20–23, plus 13 deal-stage updates. To fix: some calls were entered twice; MotoSpa and Bobby's still show Proposal; Aquawave isn't in Monaco yet.
In progress
04Document total outbound
162 touches this week, broken down on slide 2. I'll send this report every Friday from now on.
Done
05GTM Eng: one automation + the POS landscape
Launched the Gap + Fix sequence, which uses an AI-researched "Membership Flow Gap" field set up with Monaco. Not yet an automation I built myself end to end. No POS write-up yet.
Not yet
06Own and lead the NRCC list
The NRCC drip booked Soapy Noble (met Oct 19). I followed up by phone with Soapy Noble and Wheelie Clean on Oct 21. No new NRCC sends went out this week.
In progress

Sources: Gmail (sam@nautilus.co sent mail), Google Calendar, Slack, Monaco CRM, Nautilus onboarding records. Window: Fri Oct 16 – Fri Oct 23, 2026 (PT).

Revenue

Five deals are at contract. Only one is paid so far.

Signed or out for signature

Quick Wash ExpressLeaving OpsSpot · Sonny's · ~1,800 members · referred by Splash and Wash Masters
$999/mo Paid Oct 21
MotoSpaWashify · a month-long cycle, chose us over Rinsed
$999/mo Sent Oct 22
Aquawave ExpressDRB · referral from Steven Izen, met Oct 23
$999/mo Sent Oct 23
Bobby's Car WashSonny's · said "welcome aboard" Oct 22, still unsigned
$999/mo Sent
Premier Auto WashSiteWatch · coming off Rinsed · pricing sent Oct 19
$999/mo Sent

Next up in my pipeline

Sunshine Car WashNegotiation
$101,952
Hang 10 Car WashProposal · 5 sites
$77,940
Sparkle Express GroupNegotiation
$53,136
Russell Speeder'sDiscovery · 7 sites in Idaho, via Ron Deimling
—
Links Car WashDiscovery · met Oct 22
—

$232K in open value on the top three. Values are Monaco annual estimates.

Contract status: Nautilus onboarding records, read Oct 23. Pipeline: Monaco opportunities owned by Sam.

What's working

Referrals and Carwash Con East relationships are closing. One became a contract in two days.

Steven Izen→Aquawave Express

Intro Oct 21. Met Oct 23. Contract sent the same day.

Ron Deimling, Summit→Russell Speeder's, 7 sites

Pre-screen demo Oct 22. Now in discovery in Monaco.

Mike Reiney, Shine Time→Rainforest Car Wash

Reached out to Guy Foret Oct 20 and kept Mike updated.

Brian Cook, Wash Wizard→Jeff Bush + Chase Oil

Called both Oct 20. Emailed Chase Oct 22. Call with Jeff proposed for Monday.

Also working on trade-show booths: SEMA (asked for 93004) and the oil-change show (asked for V544 in Business Services).

Sources: Gmail (sam@nautilus.co sent mail), Google Calendar, Slack, Monaco CRM, Nautilus onboarding records. Window: Fri Oct 16 – Fri Oct 23, 2026 (PT).

What didn't work

113 cold emails got one reply. I skipped the inbox warm-up, and it showed.

1Email replyout of 113 Gap + Fix sends
8%Bounced9 of 113: bad contact data
2LinkedIn acceptsout of 15 requests
0NRCC sendsthis week

The fix (from the Oct 22 Monaco session)

  • Move cold email to its own domain. Warm it up from 5 a day to 40 before scaling, and protect nautilus.co.
  • Check emails before sending. Keep bounces under 3%.
  • Build lookalike lists from our wins. Use Quick Wash and MotoSpa to find 100+ similar operators, instead of a generic list.
  • Put more time where deals are closing: referrals, CCE follow-ups and warm intros.

Monaco outbound events for Sam, Oct 16–23. Warm-up recommendation: Monaco call, Oct 22.

30-day goals · Oct 19 → Nov 18

Turn this week's contracts into paying customers, and close every gap on the six minimums.

Revenue4 contracts signed + paid

MotoSpa, Aquawave, Bobby's and Premier live on billing (+$3,996/mo). Close one of Sunshine, Hang 10 or Sparkle.

Pipeline12 new-prospect demos

About 3 a week, counting toward the team's 30-demo push. Ask every happy customer for a referral.

CustomersOwn onboarding through launch

Quick Wash, MotoSpa and Aquawave live. Weekly check-ins on my agreed account list. Take support tickets with Barna.

MonacoSame-day, no duplicates

Every call and message logged the day it happens. Every deal in the right stage by Friday. Outbound report every Friday.

GTM EngineeringOne automation I build myself

Lookalike list from our wins → warmed sequence → booked-demo alert. Plus a one-page POS guide: Sonny's, DRB, Washify, SiteWatch, Micrologic, NXT, AMP.

NRCCRestart and report weekly

Restart the NRCC drip on the warmed domain. Every Friday: contacted, replied, booked.

Proposed targets. Due dates follow the Oct 19 letter's 30-day window.

How I'll report every Friday

Same scorecard each week, so progress is visible without asking.

Metric
This week
30-day target
Source
New customers signed + paid
1
5
Onboarding records
New-prospect demos held
6
12
Calendar + Monaco meetings
Outbound touches
162
150+/wk
Monaco outbound + sent mail
Cold email reply rate
0.9%
3%+
Monaco outbound events
Bounce rate
8%
<3%
Monaco outbound events
Referral intros
4
8
Sent mail + Monaco
Customer check-ins / tickets
6
Weekly, all assigned
Slack + Pylon
Same-day Monaco logging
Partial
100%
Monaco tasks

"New-prospect demos" leaves out the H2Turbo customer walkthrough and the Ron Deimling pre-screen. Targets are proposed.

Nautilus

What I need to hit this

Three asks.

AmayrAgree my customer list today

So the check-ins can be tracked by name.

BarnaSend me 2–3 support tickets a week

So I learn support by doing it, with you reviewing.

AliOK a separate outbound domain

To warm up before the next cold wave and the NRCC restart.